Marketing via a press release is one of the oldest techniques in the book. It’s also vastly misunderstood. Far too many people get press releases and guest posts confused, and try to submit one in place of another. Press releases, even those aimed at marketing, are a very specific kind of document. A press release can’t just be a blog post in a fancy suit; it needs to meet several goals and match a known format to be accepted on most press release distribution sites. The point of a press release is to be one single document you send to a wide variety of sources. If those sources all publish the document, that’s fine, it’s clearly a press release, not meant to be unique. The real goal, however, is for journalists at those sites – be they newspapers or online journalists like HuffPost or Forbes – to cover your topic. You’re getting attention to your business, building awareness, and getting people to check out what new product you have coming down the pipe. Making a Good Press Release A...
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